Tips and Trick
2. Pick a type of content.
3. Prioritize long tail keywords.
4. Share the content multiple times.
5. Shake up your theme once in a while.
6. Take advantage of your email list.
7. Start with your headlines.
- Treat your headline as a promise. The content is where you deliver that promise.
- Regardless of how you construct your headline, it must always leave an unanswered question. And yes, the answer will be the content.
- Add new information about the topic that is genuinely helpful to your readers.
- Add new links or resources to support the updated content.
J U N I P E R Social Media BUNDLE
by 46&2 Collective in TemplatesSave10. Promote beyond the standard social media platforms.
- Quora – a Q&A-based website where all content is created, edited and curated by its user community.
- Tumblr – a microblogging site that is the “home base” of the young and the hip, which makes it perfect for niche-based content.
- Empire Avenue – a site that is one-part social networking platform, one-part social media marketing tool which members are mostly composed of SMBs, social media professionals, and bloggers.
Kaleidoscope tumblr theme
by Pixel Revel in Web ThemesSave11. Guest blog.
12. Be a contributor.
13. Use visual content as often as possible.
- Create/use a unique featured photo.
- Use colorful and engaging graphs and charts to emphasize data and numbers.
- Add infographics.
- Embed a video.
- Create your own brand-related cartoon which you can use repeatedly.
- Use screenshots.
- Add memes.
Ladypreneur Social Pack
by Station Seven in Templates
Every blogger has experienced “blogging drought.” This is not an unusual scenario. In fact, majority of bloggers experience the lull of blogging and the scarcity of readers. You published a well-written blog post and expected (and hoped) others to see, read, share and comment on it. But instead, you got NOTHING. It would seem like no one is even paying attention to your blog, let alone read your article and share it.
The blogging drought phenomenon happens all the time, particularly with company blogs. In most niches and industries, you’ll be in competition with hundreds (if not thousands) of other bloggers for the attention of a small pool of readers. To stand out from the rest, your blog must be truly one of a kind in all aspects – design, content, marketing, and so on. Making an exceptional blog that receives ample traffic requires serious time, dedication and money.
Based on an article posted on the New York Times, roughly 95% of blogs fail. If you really want to make your blog work, you must beat this hostile statistic. The first thing you must focus on is increasing your blog traffic. The key here is to generate RELEVANT and TARGETED traffic. Receiving “more traffic” won’t always get you the results you want unless the increased traffic is pertinent to your brand and niche.
Here are tried-and-tested tips and ideas on how to boost relevant traffic to your blog.
If you write something that no one or only a few people are interested in, you’ll have difficulty generating blog traffic, regardless of how well-crafted your article is. So, how do you capture the attention of your market?
Write relevant topics – subjects that your target audiences search about online. This is why Google Trends is considered the “BFF” of bloggers. It’s mainly where you – and every other blogger – can see which keywords and key phrases your market uses in their online search. Aside from Google Trends, you can also use BuzzSumo and SEMrush.
While following topic trends is important, it’s also crucial that you choose the topics that fit your market, content strategy and brand. Capturing the attention of your market with the right topics is a significant step in standing out from your competition.
Passing off a large blob of text as content is a big no-no for most online readers. Even if your topic is “on point,” all they see is ‘blah-blah-blah.’ You want to encourage your target market to read your content and not shy away from it. Keep in mind that some content types get more traction than others. Based on a study by BuzzSumo, the top two content types that people appreciate most are listicles and infographics.
Between the two, listicle is a crowd favorite. It’s also scientifically proven that people love to read listed content. See, even this piece of content you’re reading right now is a listicle.
Neil Patel explained it well. Focusing on single keywords doesn’t work anymore – at least, not as a viable SEO technique as before. It’s extremely hard to rank specific keywords, so rather than targeting them, emphasize standard terms that often appear in conjunction with your content’s main keyword.
An article from KISSmetrics zeroed in on the fact that most company blogs don’t share their content as often as they ought to. When it comes to spreading and sharing your blog post, once is not enough. The trick here is to schedule re-share and reposts in a timely fashion.
For instance, you can share your newly published post on various social media platforms as soon as the article hits the web. After a day or two, tweet about the article again, but with a different message. After a week, share the article on Facebook or Google+ again. Reposting your article tells your target market that your content is still timely and relevant.
If you’ve been a blogger for quite some time and had fallen into a lull of things, introduce something new to your readers. Post some fun, off-topic stories once a week. Do a ‘throwback’ on Tuesdays instead of Thursdays. Mixing in something new can shake things up and catch the attention of your target market. It can also revive the interest of your followers and make them more active in dropping comments or sharing your posts.
An email list is one of the top sources of blog traffic. Sending an email newsletter to your loyal subscribers is like giving them a nudge to check your blog at once or when they have a free time. An email list is a vital tool for generating relevant traffic because if you sustain it, it will keep on growing. Also, unlike the number of your blog visitors that can quickly fluctuate, your email list is a reliable database where you can reach out to people at any given time.
Headlines matter. People who search online almost always reads the headline to gauge if they will read the article or not. There are a lot of strategies on how to write engaging headlines, but the two important factors you must always keep in mind are the following:
Everything is a cycle. At some point, the trending or relevant topic you’ve written about months or years ago will resurface and become the new, improved ‘thing’ once more. This is an excellent opportunity to give your old content a new lease of life. Not only will you improve your audience’s user experience, but you'll also get more traffic. When searching for an old topic to update, make sure to:
Once you’ve updated an archived article, you can publish it as a new post under the same URL. But, if you want to use a new URL, make sure to add a 301 redirect from the old one so your readers can follow the flow of content correctly.
9. Take full advantage of social media platforms for promotion.
Practically everyone who goes online has some form of social media account. Maximize this reality. Today, staying active on different social media platforms is a great opportunity to foster relationships not just with your target market, but also with industry influencers. Apart from promoting your posts and engaging with your followers, you can also curate the content of the influencers and unobtrusively add links to your content.
While it’s tempting just to focus on promoting your content on Twitter, Facebook, and LinkedIn, you must step out of these comfort zones. You can get a competitive advantage when you share your articles on smaller (but still well-known) networks. Most of these smaller networks have active audiences/members, so your content can stand out with less competition for attention. Promote your content to these three smaller networks for a change:
Among the fastest ways to grow and expose your blog is to write for other people’s website as a guest blogger. Make sure to target blogs that are bigger and more popular than your own. You’ll be allowed to include a link to your blog and a bio where you can invite the readers to check out your online space.
Apart from guest blogging, you may also become a contributor to major websites related to your niche. Becoming a contributor is not an easy feat, though. You have to start small and work your way up because there are a lot of bloggers competing for the same position. To have an edge over them, make sure to submit unique, well-researched and engaging sample content. Also, avoid sending the same sample article to different websites. Tweak it a bit to match the content with the style of the site you’re aiming for.
People are visual creatures. And so, visual content is a big deal. In fact, there’s a lot of content marketing statistics to back up this fact. Visual content can get you more shares and reposts than regular, text-based content. To make your visual content stand out from the crowd, you can:
You don’t have to be a Photoshop expert to make your own visuals. There are many attractive templates that can make creating visual content a breeze.
Comments
Post a Comment